Vita Rx

Deliverables:

Web Design, Design System, Visual Direction, UX/UI Audit

TuitionHero

Deliverables:

Brand Identity, Design System, Web Design

Vita Rx

Deliverables:

Brand Identity, Design System, Web Design

Vita Rx is a website for personalized supplement recommendations based on user assessments.

Vita Rx is a website for personalized supplement recommendations based on user assessments.

Vita Rx is a website for personalized supplement recommendations based on user assessments.

The challenge

Redesigning a complex, high-entry application in an environment with specific capabilities and constraints. Improving the onboarding creation path, the appearance of Tasks and their editing, and creating a new alternative onboarding creation path enabling the user to make live edits.

Proposing a new, refreshed Visual Direction while maintaining the current colors and typography that already existed on the brand's products and using as much as possible components from the company's second project, which we were also developing.

The challenge

Redesigning a complex, high-entry application in an environment with specific capabilities and constraints. Improving the onboarding creation path, the appearance of Tasks and their editing, and creating a new alternative onboarding creation path enabling the user to make live edits.

Proposing a new, refreshed Visual Direction while maintaining the current colors and typography that already existed on the brand's products and using as much as possible components from the company's second project, which we were also developing.

The challenge

Redesigning a complex, high-entry application in an environment with specific capabilities and constraints. Improving the onboarding creation path, the appearance of Tasks and their editing, and creating a new alternative onboarding creation path enabling the user to make live edits.

Proposing a new, refreshed Visual Direction while maintaining the current colors and typography that already existed on the brand's products and using as much as possible components from the company's second project, which we were also developing.

Results

Thanks to the audit, we eliminated all the website's problems: UX errors, lack of accessibility and poor design. During the exploration of Visual Direction, we created a completely different digital identification of the brand, which at the same time corresponded to the existing packaging and social media content designs. We created a design system partly using components from the company's second project.

Results

Thanks to the audit, we eliminated all the website's problems: UX errors, lack of accessibility and poor design. During the exploration of Visual Direction, we created a completely different digital identification of the brand, which at the same time corresponded to the existing packaging and social media content designs. We created a design system partly using components from the company's second project.

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